maandag 25 mei 2020


That  future does not look very bright, the corona virus pandemic has wounded the media: layoffs, shrinking advertisement and more. Is there a way out for the journalists who want to carry on with the work they are passionate about?
Here are some ideas; first the older ones.

- Start a blog on  topics of your interest and try to make money with advertising; Google Analytics and Google AdSense are helpful for monetizing; and Twitter and or Facebook could assist in attracting readers. However, there are at least 13 reason why blog ads suck for monetizing your site.

- write a e-book and publish it online for a reasonable price: Leanpub is one of the promising possibilities. Writing a book is a lot of work, and selling it as an e-book, even at a low price, is no guarantee for a good income for all that hard work.

- Here is the latest! Start a subscribed newsletter using Substack. “Substack represents a radically different alternative, in which the “media company” is a service and the journalists are in charge “, writes Ben Smith in the NYTimes . The generated income of subscribed e-mail letter is more interesting than Click Through Rate(CTR) for ads on a blog.  Substack charges a transaction fee, which could get high if you are successful. Ghost is an alternative and works with hosting.

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